Adidas and BAPE have recently teamed up for an exciting collaboration in the world of fashion and technology. The two renowned brands are entering the realm of “phygital” collectibles by launching an NFT ‘Fresh Forum’ pass that grants access to a pair of physical sneakers accompanied by a stylish digital twin.
This collaboration is a way for Adidas and BAPE to celebrate the 30th anniversary of BAPE. Only 100 pairs of the Fresh Forum sneakers will be available, and interested individuals can acquire the initial access pass through a 72-hour auction on the Adidas Collect website, starting from August 22. The auction will begin with a minimum bid of 0.3 ETH, and a new partnership with Moonpay makes it possible for crypto averse individuals to participate as well.
What makes this collaboration even more enticing is that holders of previous SOLES ALT[ER] EGO and (B)APETAVERSE NFTs from Adidas and BAPE will receive a 10% boost to their bidding power. This incentivizes loyal customers to continue collecting and engaging with the brands’ NFT offerings.
The important dates to remember for this collaboration are as follows: the initial auction for the Fresh Forum access pass will run from August 22 to August 25. After the auction, holders can claim their sneakers and digital twins starting from September 26. Adidas will then ship the physical sneakers to anywhere in the world in October.
This collaboration marks an exciting fusion of physical and digital fashion. By combining physical sneakers with digital twins, Adidas and BAPE tap into the growing trend of “phygital” collectibles, offering consumers a unique and immersive experience.
The collaboration between Adidas and BAPE demonstrates the fashion industry’s willingness to embrace technology and explore new avenues for creativity and engagement. NFTs have become a prominent aspect of the fashion world, allowing brands to offer limited edition digital assets while maintaining their physical product offering. This collaboration also emphasizes the idea of ownership and tradeability, as owners have the freedom to trade their NFT assets without restrictions.
So, if you’re a fan of either Adidas or BAPE or simply interested in the world of fashion and technology, make sure to participate in the epic collaboration between these two iconic brands. Lace up, jog over to the blockchain, and get ready to own a pair of sneakers that combines the best of physical and digital fashion.
(Disclaimer: The opinions expressed in this article are from the original author and should not be considered as financial advice.)