Adidas, the well-known sports apparel brand, has recently launched “ALTS by Adidas,” the final phase of its ‘Into The Metaverse’ (ITM) NFT initiative on April 11, 2023. The launch comprised of Chapters 1 of 3, where Adidas showcased the project’s promise to enhance holder benefits, including a dynamic user identification that changes over time due to an interactive plot.
The new development aims to transform how people express themselves in the metaverse by offering a new identity that evolves through NFTs and an interactive storyline. The first step in this evolution is the ALT[er] Ego NFT, featuring eight different rarities.
One of the unique features of “ALTS by Adidas” is the exclusive utility determined by the owned ALT[er] Ego, providing further benefits tailored to the user’s interests and the utility available to every ALT. This allows users to have a unique and personalized experience with their NFTs.
To mint the ERC-721 token, “ALTS by Adidas” (Phase 3), users must have a Phase 1 or Phase 2 NFT and connect their wallets to the official website. Minting the NFT is free; however, users will be responsible for covering the gas fee set by the Ethereum network. It’s worth noting that Adidas’ ITM initiative is but one of many NFT projects launched by brands and artists worldwide, contributing to the growth of the NFT market. Staying in Phase 1 or Phase 2 doesn’t provide any benefits or utility, and there won’t be any Phase 4, as ALTS marks Adidas’ transition to a new Web3 ecosystem.
In conclusion, Adidas’ ‘Into the Metaverse’ NFT initiative is an innovative approach to enhancing the user’s experience in the metaverse. Its latest release, “ALTS by Adidas,” brings new features to the table, allowing users to have a unique identity that evolves over time with various benefits tailored to the user’s interests. This initiative is one of many NFT projects, contributing to the growing NFT market, with Adidas’ initiative marking its move towards a new Web3 ecosystem. It will be interesting to see how Adidas’ initiative, along with other NFT projects, continues to impact the metaverse and society as we know it.