Apple to Adopt Metaverse Services
This week, all eyes are on Apple as they make headlines with their latest device announcement. While the technology giant has unveiled its new Vision Pro device and aims to become a leader in MR (Mixed Reality) and spatial computing, the highly anticipated topic of the Metaverse was noticeably absent from their presentation.
There are a few possible reasons for this omission. One factor may be the term’s association with Meta, which has received mixed reactions from the technology media space. Apple may have wanted to distance itself from any negative connotations or controversies surrounding the term.
However, Apple is not shying away from the Metaverse altogether. The visionOS SDK (Software Development Kit) that comes with the Vision Pro device supports multi-user AR/VR/MR experiences, indicating that Apple is indeed considering the Metaverse in its plans. Additionally, the device itself supports immersive communications for enterprise use cases, further highlighting Apple’s interest in this emerging technology.
In fact, even before its official release, the Metaverse has already found a home in the Vision Pro. The popular Metaverse platform Rec Room is collaborating with Apple to create an updated version of its service specifically designed for the Vision Pro. This partnership aims to leverage the device’s hardware features, such as body tracking, to enhance the immersive experience for Rec Room users.
Excitement is building as a first look at Rec Room running on the Apple Vision Pro has been shared online. The tweet reveals that users will be able to play Rec Room with hand tracking, showcasing the device’s capabilities and potential for immersive gaming experiences.
Furthermore, Apple’s support for Unity applications plays a crucial role in the adoption of Metaverse services. Rec Room’s successful porting to the Vision Pro is largely thanks to the service’s native integration with the Unity framework, which Apple fully supports. This enables developers to easily create or port existing Unity applications to the Vision Pro platform. The availability of the visionOS SDK later this month will provide developers with the necessary resources to further stimulate application development and foster a rich content ecosystem.
To ensure the success of any immersive device, a robust ecosystem of services is essential. Apple seems to be well-positioned in this regard, with the support of consumer services like Rec Room and partnerships with prominent developers like Zoom and Microsoft. These collaborations contribute to the development of high-quality content, attract talented developers, and encourage third-party publishers, ultimately driving adoption rates for the Vision Pro device.
While it may take some time for the Vision Pro to establish itself as a leader in the immersive industry, it has the potential to offer an unmatched content offering. With Apple’s adoption of Metaverse services and its commitment to creating a strong ecosystem, the Vision Pro is poised to deliver innovative and immersive experiences that captivate both consumers and enterprises.