Apple has unveiled its much-anticipated standalone augmented reality/virtual reality (AR/VR) headset, called the Apple Vision Pro, at this year’s Worldwide Developers Conference (WWDC). The device, which is being marketed as a “spatial computer”, is set to revolutionize user interaction with the digital world, creating a blurred line between reality and digital experiences. One executive claimed that it was the “most advanced personal electronics device”. The device boasts a 3D camera, spatial audio, a 4K-capable OLED display, and the company’s M2 chip. The device has been developed in collaboration with Zeiss and uses machine learning and neural networking to create 3D digital personas for interactions in virtual environments or on conference calls. Apple has partnered with Disney to provide exclusive experiences on the device. The Apple Vision Pro is priced at $3,499 and will be available in early 2024.
