Web3 gaming has gained a lot of attention in recent years, but it has struggled to capture a mainstream audience. Many gamers remain skeptical about the integration of Web3 into gaming, and even high-profile gaming companies like EA, Microsoft, Valve, and Epic Games have been hesitant to embrace NFTs in their games.
One of the main reasons why Web3 gaming has failed to attract a larger audience is the focus on the technical aspects of the technology rather than the user experience. Gamers care more about functionality and ease of use than the underlying technology. When gamers are confronted with poorly designed apps and complex processes like setting up a wallet or purchasing NFTs, they are more likely to reject the concept altogether.
To win over Web2 audiences and make Web3 gaming successful, the industry needs to shift its focus. Instead of talking about the technical structures of Web3 gaming, developers should be focusing on enhancing the user experience. The primary concern for users, whether they are gamers or Web3 enthusiasts, is the overall experience they have while using a platform or playing a game.
Developers should strive to create well-designed and user-friendly applications that seamlessly facilitate actions like purchasing NFTs or setting up a wallet. It’s essential to find a balance in incorporating NFTs into gameplay without overwhelming the core gaming experience. NFTs should be used to enhance the user experience rather than becoming the sole focus.
Another factor to consider is the financialization of games. Financial aspects, such as the secondary market for in-game assets, are inherent in gaming and should not be seen as a negative aspect. The gaming industry has tremendous earning potential, and the legitimate trading of in-game assets can be facilitated through blockchain technology. Providing a legitimate and transparent marketplace for secondary trading can combat the gray market that currently exists on the dark web or non-resident platforms.
Additionally, focusing on strategic gameplay rather than luck-based mechanics can help attract Web2 audiences. When users invest their time and cognitive effort into strategizing gameplay and participating in vibrant communities, a genuine gaming culture begins to flourish. Building a strong community is crucial for the sustainability and long-term growth of a game.
Ultimately, the key to attracting an audience to Web3 gaming is to address the major factors that anchor users to traditional games – rich gameplay and incentives. While financial aspects are important in the Web3 space, it is equally essential to enhance the richness of gameplay by improving UI and UX. By creating delightful and engaging games that users love, the industry can entice gamers to explore the world of Web3 gaming.
There will always be purists and late adopters who are hesitant to embrace Web3 products, but by focusing on building great games and providing a fair system of ownership and trade for game assets, the industry can win over enthusiasts who value rich gameplay. By building a bridge between Web2 and Web3 gaming, the industry can ultimately reach a wider audience and drive the adoption of Web3 technologies in gaming.
