The Arts and Entertainment industries are rapidly evolving thanks to the impact of extended reality (XR) solutions. XR technologies such as virtual and augmented reality are transforming the way we interact with digital content, creating immersive experiences that blur the lines between the real and virtual worlds. In 2023, the use of XR solutions is projected to become more widespread, with businesses increasingly looking for ways to enhance their operations and engage audiences. However, with so many vendors in the XR marketplace, it may be challenging for businesses to identify the best solutions for their needs.
This article aims to provide an overview of the top XR providers for Arts and Entertainment companies in 2023. We have based our information on the evolving extended reality landscape, which is transforming the way we live, interact and communicate.
Creal is a development company with a focus on AR and mixed reality technologies. The organization is innovating light-field display technology to enable digital assets and content to be combined with the real world. The technology eliminates problems like eye strain and nausea found in AR technology, allowing for prolonged use of digital assets. The company’s solutions enable organizations to replace flat displays with adaptive, interactive solutions. Poplar Studio, a specialist agency committed to developing unique experiences through visualization technologies, focuses on the era of virtual commerce. The agency builds 3D and AR previews of products and experiences across websites, social platforms, and the metaverse. Poplar Studio develops end-to-end AR experiences for marketing, ecommerce, and events, making it easy and accessible for companies to create their XR experiences.
Nreal produces AR glasses and software for immersive experiences targeted for the Gaming and Entertainment industries. The company’s headsets are compatible with a range of gaming consoles and devices, including the Nebula portal for Android that projects 2D content into a 3D space. Nreal offers an augmented reality lab environment, where business owners can develop their immersive experiences.
Khora is a VR production studio that focuses on creating extended reality experiences custom-made to suit its customers’ needs. The team specializes in a wide range of industries, from healthcare to marketing and promotions. Khora’s products include the Khora Exposure Virtual Reality platform designed for use in rehabilitation and treatment environments and the Heka VR environment for people suffering from auditory hallucinations. The company also provides workshops and training solutions for businesses experimenting with VR.
MindPort’s VR Builder is a platform intended to save businesses time and money when developing immersive content using Unity Technologies. The VR development toolkit simplifies complex processes, assisting businesses with creating events, demonstrations, and artistic experiences in the metaverse. Figment Productions is another XR provider that develops and builds creative content using XR technology and resources. The company specializes in the development of virtual reality environments for Entertainment and Arts companies, and recently, it introduced the new, fully immersive “Helix project”. Figment has worked with a number of large entertainment companies and IPs such as LEGO and Harry Potter.
Divr Labs provides Virtual Reality experiences custom-made for the Arts & Entertainment sector. The company has developed original games specially for clients in the space, such as the “Meet the Dinosaurs” experience. The company specializes in interactive VR experiences, producing team-building exercises for companies that want to develop collaborative skills among staff members.
Sensorium, otherwise known as Sensorium Galaxy, is a metaverse company that offers deeply immersive experiences through wearable devices, headsets, and smartphones. The solution is designed to provide customers with entertainment experiences, including music festivals, shows, and other events enhanced by XR technologies.
In conclusion, XR solutions are bringing about a significant transformation in the Arts and Entertainment industries, providing businesses the opportunity to create immersive experiences that engage their audiences in new ways. Creal, Poplar Studio, Nreal, Khora, MindPort, Figment, Divr Labs, MeetSpaceVR, and Sensorium are notable XR providers making strides in the space, providing businesses with the tools necessary to create captivating and unique XR experiences. Whether it’s for an art exhibit or an entertainment event, these providers offer innovative solutions that will enable organizations to stand out in a highly competitive landscape.
