BMW Motorrad has recently introduced MetaRide, a digital brand space that offers motorcycle enthusiasts an immersive virtual reality experience. This platform allows users to ride and explore the new BMW CE 02, an electric vehicle designed for urban environments, in the form of avatars.
MetaRide not only serves as a virtual test ride experience but also offers a range of engaging activities for users. These activities include playing virtual basketball, collecting tokens, and earning stylish jackets for avatars. BMW Motorrad has plans to expand the platform to include other products in the future, providing a comprehensive digital experience for motorcycle enthusiasts.
The recent world premiere of the BMW CE 02 seamlessly blended the virtual and real worlds. The unveiling took place partly in the BMW Motorrad MetaRide and during the Pure&Crafted Festival in Berlin, creating an immersive and dynamic experience for attendees.
Access to the BMW Motorrad MetaRide platform is available through the BMW Motorrad website, social media channels, or directly via the Spatial Metaverse platform.
One of the unique aspects of MetaRide is BMW’s commitment to protecting its virtual products. Just like their physical counterparts, the virtual BMW Motorrad products showcased in MetaRide are safeguarded against imitation. BMW AG has extended its trademark protection to cover activities in the metaverse, ensuring that virtual goods, including vehicles and clothing, are protected from unauthorized use and imitation.
With the launch of MetaRide, BMW Motorrad has created a captivating virtual reality experience for motorcycle enthusiasts. This platform not only allows users to test ride the BMW CE 02 but also provides a space to engage with the BMW Motorrad community and explore the future of urban mobility.
By embracing virtual reality and the metaverse, BMW Motorrad is showcasing its commitment to innovation, offering an immersive and interactive experience that reflects the brand’s passion for motorcycles and cutting-edge technology.