Gucci and Vans have teamed up to create an exciting scavenger hunt on the popular gaming platform, Roblox. From April 17th to May 13th, Roblox users can explore new unified digital environments and possibly earn exclusive avatar accessories.
The collaboration between the two fashion brands is part of a growing trend in Web3 partnerships that offer customers new items to explore in the Roblox universe. Gucci and Vans have already established their presence in the Roblox metaverse, with Gucci Town launching in May 2022 and Vans joining the platform in September 2021.
The scavenger hunt is designed to engage players and showcase the brands’ creativity and craftsmanship. Players can explore different spaces, collect GG gems, discover and create unique works of art, and browse a limited-edition virtual boutique of Gucci merchandise. Additionally, a collaboration with Vans on the Gucci Continuum project has resulted in a special scavenger hunt that connects Gucci Town and Vans World. Players can collect and redeem all items in each world, with limited rewards available for a limited time only.
This is not the first time the two fashion brands have collaborated, as Vans previously participated in the Gucci Continuum initiative. While some brands are reluctant to invest in Roblox due to privacy and safety concerns, Gucci and Vans believe that the platform still offers value.
The partnership between Gucci and Vans on Roblox is a perfect blend of luxury and affordability. It allows both brands to reach a wider audience and showcase their creativity in the realm of high fashion. Plus, who wouldn’t want to dress up their game avatar in fashionable designer apparel?
Roblox has recently faced scrutiny over privacy and child safety concerns, but platforms have revised their advertising policies to address these issues. Gucci and Vans’ investment in the platform shows that there is still a strong interest in the Roblox metaverse. So, are you ready to embark on the Gucci and Vans Roblox scavenger hunt?