Atlas, a 3D generative AI platform, has recently secured a significant amount of investment in a seed funding round after two years of developing its enterprise and commercial-grade genAI-powered XR content creation platform. The company has announced the acquisition of approximately $6 million in funding, marking an important milestone in the industry as devices become more accessible and content creation becomes essential to support hardware promises.
The platform offered by Atlas is of great importance as headset vendors and enterprise end-users require a diverse developer talent pool and service offerings to enable XR in offices and homes. Easy-to-use XR content creation platforms are vital for supporting adoption rates.
The company has secured a total of $6 million in two funding rounds this month, with $4.5 million coming from a round led by 6th Man Ventures (6MV) and an additional $1.5 million from a round led by Collab+Currency. Atlas is also leveraging a research grant from the European Union’s High-Level Expert Group on AI and is developing its new technology solution in compliance with the union’s Ethical Guidelines for Trustworthy Artificial Intelligence.
The founder of Atlas, Ben James, expressed his excitement in securing enterprise and commercial clients with an easy-to-use content creation platform that can support a variety of use cases, from virtual events to eCommerce routes. James, reflecting on his experience working at the intersection of design and technology, highlighted the company’s focus on connecting machine vision learning information from 2D imagery and bringing it into the 3D world.
Moreover, Atlas is working with leading gaming and RT3D content developers and brands to optimize the genAI platform to streamline and reduce the time required to create XR immersive experiences. The platform aims to achieve a streamlined and simplified workflow by allowing low-experience developers to develop 3D XR content based on image or text inputs.
Atlas is developing the GenAI XR content creation platform to help clients quickly design applications, from marketing to gaming. The technology stack behind Atlas’ solutions, notably genAI, plays a significant role in diversifying general enterprise XR product offerings. By leveraging genAI, Atlas can support a wide range of developer talent designing in-house immersive applications.
The company is also developing in-house proprietary software in collaboration with a team of AI, gaming, and 3D design experts, further simplifying development pipelines and allowing developers to complete projects “200 times faster,” according to the firm. With investments from leading gaming companies and the potential to revolutionize the XR industry, Atlas is set to make its service available for enterprise and commercial end-users, paving the way for the emerging XR landscape and its proposed benefits.
In conclusion, Atlas is poised to make a significant impact on the XR industry, and the company’s focus on innovation and collaboration with industry leaders positions it as a key player in the development of immersive content creation platforms. As demand for XR content creation platforms continues to grow, Atlas is well-positioned to meet the needs of enterprise and commercial end-users while also catering to small-scale and independent creators in the future.