Big XR News from Apple, HTC VIVE, Taqtile, and Amazon
This week, several major players in the XR (extended reality) industry made significant announcements. While Apple made waves with its debut of the Vision Pro headset, other companies like HTC VIVE, Taqtile, and Amazon also showcased important innovations in the immersive market.
Apple’s Vision Pro headset was finally unveiled during WWDC. Priced at $3499 and with a clear focus on enterprise use, the device uses spatial computing to create a 360 immersive environment. It allows users to interact with both conventional and immersive applications through body gestures. The device also hints at Metaverse support and has already attracted Unity-native applications like Rec Room. Apple’s CEO, Tim Cook, touted the Vision Pro as the beginning of a new dimension in personal technology.
In addition to the Vision Pro announcement, Apple quietly acquired Mira, an AR firm that works closely with enterprise and the US military. This acquisition further solidifies Apple’s commitment to the XR market and suggests their interest in expanding their offerings beyond consumer devices.
HTC VIVE also made a significant announcement this week with the release of the XR Elite Business Edition. Priced at $1,299, this enterprise-grade headset offers companies a powerful immersive option. HTC VIVE also introduced the VIVE Business+ solution, which provides device adopters with headset management capabilities. This service allows companies to easily upgrade, manage, and add content to their entire fleet of devices, streamlining the process for enterprise customers.
While all eyes were on Apple, it’s important not to overlook the presence of iOS devices across various enterprise users of immersive solutions. Companies like Taqtile are leveraging Apple devices, including iPads, for their XR RT3D assets and placement. Taqtile recently optimized their Manifest immersive service for iPad users to meet the growing demand. With Apple’s enterprise focus, firms like Taqtile are already ahead of the curve with an established iOS presence.
Amazon, known for its vast array of products and services, partnered with 3D visualization platform Hexa to enhance its AR offering. This partnership aims to improve Amazon’s AR services for creating, viewing, and storing real-time 3D assets. Amazon Web Services (AWS) and Amazon.com are also assisting Hexa in optimizing its platform for spatial computing and imaging. The collaboration allows Amazon selling partners to render high-definition marketing materials by leveraging AWS Thinkbox render infrastructure and advanced capabilities.
Overall, these announcements from Apple, HTC VIVE, Taqtile, and Amazon highlight the rapid growth and innovation happening in the XR industry. The immersive market is evolving quickly, and these companies are positioning themselves to be major players in this space. As XR technology continues to advance, the possibilities for immersive experiences and applications are truly endless.