OKX and Manchester City have announced the launch of the ‘Train Like Dias’ metaverse experience. This immersive virtual training program will allow fans to learn from Manchester City player Ruben Dias’ favourite training techniques, while also receiving performance tips and coaching from the 2020/21 Premier League Player of the Season. It is the first of its kind from the OKX Collective and is aimed at providing fans with a unique interactive experience through Web3 technology.
Through the OKX Collective, fans will be able to access exclusive content from Manchester City players, including Alex Greenwood, Ilkay Gündoğan, Jack Grealish, and Ruben Dias. The platform offers a one-of-a-kind metaverse that allows fans to gain direct access to Web3 technology, enabling them to interact with their favourite footballers in new and exciting ways.
Speaking about the project, Dias expressed his excitement stating, “The OKX Collective is a unique way to bring fan interactions to the next level. Through the metaverse, we can give fans across the globe a glimpse into how I prepare for matchday and maybe how they can improve their own game”. Global Chief Marketing Officer at OKX, Haider Rafique, also commented on the possibilities offered by Web3 technology, adding, “The way ‘Train Like Dias’ brings Ruben and his fans closer together is another great example of what this technology allows. The OKX Collective is just getting started, and we can’t wait to reveal what Alex Greenwood, Ilkay Gündoğan, and Jack Grealish have in store for fans later this season.”
Visitors to the virtual space will enjoy personalized experiences tailored to each player’s playing style and personal interests, including exclusive training content, music, and NFT-based digital experiences. In addition to this, fans can also enter competitions to win coveted prizes, such as passes to team training and match tickets as Manchester City push hard for this season’s title.
To enter the OKX Collective metaverse, fans must visit okx-metaverse.com and create their personalized avatar. This announcement follows Manchester City’s revelation of their new third alternative kit for the 2022-23 campaign in the metaverse on the gaming platform Roblox’s Land of Games from last April.
Overall, the ‘Train Like Dias’ metaverse experience represents a new era in fan interaction with football players and offers an all-access pass to premier content and prizes. Through this technological innovation, fans can not only engage with their heroes but also improve their own game.