Luxury fashion house Gucci and leading Web3 firm Yuga Labs recently unveiled their first joint project called “Otherside: Relics by Gucci.” The collection features 3,333 KodaPendants attached to silver necklaces that come in physical form and are linked to NFTs. The physical chains are said to be 50 centimeters long, on which sits a Koda-shaped pendant engraved with “GG.”
The KodaPendants will not be accessible to everyone, only those that hold Koda or Vessel NFTs. Once a holder has completed the purchase, their Koda and Vessel NFTs, which are associated with the pendants, will be updated to sport a virtual version of the chain. Furthermore, holders will be eligible for a physical KodaPendant chain that Gucci will distribute later in the year. However, these physical chains will also be limited to residents of specific nations, including the United States, Canada, Kuwait, Qatar, the UAE, Saudi Arabia, Japan, and most European countries.
The announcement comes at a time when fashion brands are actively exploring Metaverse opportunities. Tiffany’s, a luxury jewelry brand, launched a limited edition necklace for CryptoPunks holders that cost $50,000 and sold out in no time.
The Otherside Drops First Gucci Relic marks a milestone in the partnership between two leading brands. Yuga Labs has built an impressive reputation in Web3, while Gucci remains a top tier fashion brand. With more collaborations expected, it remains to be seen what other surprises the brands have in store for their fans.
