The big players in the tech industry are gearing up for a monumental year in XR, with major updates and announcements being unleashed as the year comes to a close. From Microsoft Ignite showcasing immersive workplace solutions to Snap and Amazon partnering up for in-app AR eCommerce opportunities, it is clear that the future of XR is rapidly approaching.
Microsoft recently unveiled its plans to introduce new avatars and immersive spaces to its popular Teams application, which will be made available for general use through Mesh starting in January 2024. This suite of tools and integrated Unity features will allow enterprise customers to create bespoke immersive spaces for employee events, training, tours, and product showcases. Additionally, Microsoft announced updates to its Dynamics 365 platform, incorporating AR and MR technologies to provide users with new workplace opportunities.
Snap and Amazon are teaming up to bring AR try-on experiences to the masses, enabling Snapchatters to shop directly from Amazon on the social media platform with AR integration. The partnership represents a significant move by Snap to become a major player in the AR eCommerce space, and it is expected to bring exciting and fun new experiences to millions of Snapchatters.
Meta Quest for Business has now launched, offering enterprise end-users the ability to leverage Meta Quest 2, 3, and Pro devices through an enterprise-grade XR device management and distribution hub. This service will allow clients to distribute devices and applications across a team, with additional features such as Shared Mode and Support Plus also being offered. One notable aspect of Meta Quest for Business is that it does not require a Meta account for workers to participate, addressing a previous concern.
Valve also made waves this week with the revelation of a potential new XR headset in development. Valve Designer Lawrence Yang hinted at the possibility of a new headset while discussing the firm’s latest mobile gaming device, the Steam Deck OLED. It seems that there is considerable overlap in technology between the Steam Deck OLED and a potential XR headset, suggesting that Valve is actively working on the development or research of such a device.
As the year draws to a close, the future of XR is becoming increasingly exciting, with major players in the tech industry making significant moves and unveiling new innovations. The stage is set for 2024 to be a monumental year for XR, and these recent announcements are just the beginning of what promises to be an immersive and groundbreaking journey into the world of extended reality.