Decentraland, alongside Spatial and Roblox, is hosting Metaverse Beauty Week, a celebration of glamour and enchantment in the virtual world. The festival is also occurring outside the Metaverse, with a physical presence in London, UK.
Organized by CULT, Metaverse Beauty Week aims to test conventional beauty boundaries, blending the virtual world’s oddity with the attractiveness of the beauty sphere. Neutrogena, ULTA, LUSH, and more are among the beauty mavens attending the festival, which is open to all beauty enthusiasts and Web3 spirits.
The central point of the festival is Decentraland’s Vegas City, treating attendees to numerous experiences, captivating gameplay, and state-of-the-art prizes. Decentraland’s SuperNina and CK Bubbles will guide event attendees through the sparkling domain.
Paige Piskin, aka the “Legend of the Metaverse” by VICE, is another icon at the festival. In partnership with Neutrogena, Piskin’s brand ambassador, Kerry Washington, will also present an otherworldly experience, delving into the bedazzling skincare world.
For attendees who have not prepared for the celebrations, the Decentraland marketplace offers numerous outfits, make-up, and hair wearables to jazz up their avatars.
The festival will feature several activities, including:
– The Hut Group’s ‘Glossy Drops’: Gather scattered Glossyboxes to win real-world beauty goods.
– Neutrogena’s ‘Boost Your Skin’s Vitals’: Participate in an educational skincare adventure in a joyful learning journey.
– Valdé Beauty’s ‘Valdé Armor Archway’: Transition into a Valdé warrior with the power of a luxurious lip make-up collection.
– CK Bubble’s ‘The History of Nail Art’: Venture through history while admiring the evolution of nail art.
– LUSH’s ‘Bath Bomb Reveal’: Immerse in a melting bath bomb for unique sensory experiences.
– Supernina’s ‘World of Wellness with Supermind’: Embody the mantra “beauty comes from the heart and soul” with Supernina’s limited-edition wearables and emotes.
– Clemantine’s ‘Meta-tation’: Begin a soul-searching journey with Clementine’s wellness brand through soothing ‘meta-tation’ sessions.
Participants can download the Decentraland app or head to the official Decentraland website to escape in the unique journeys offered.
The metaverse and the beauty world merge in an explosion of creativity, color, and sass at Metaverse Beauty Week. Get ready for entrancement and explore everything that the festival has to offer.