Reebok to Launch Digital Wearables in the Metaverse
Reebok is venturing into the metaverse to enhance consumer interaction with its products, such as footwear and apparel. The company plans to introduce the “Reebok Impact” in 2024, which aims to offer a unique digital shoe experience that utilizes elements of AI, web3, gaming, and metaverse technologies. Reebok has partnered with Futureverse to embark on this metaverse journey, and the collaboration is expected to bring new functionalities, integrations, and experiences.
The CEO of Reebok, Todd Krinsky, expressed excitement about the partnership with Futureverse and the possibilities it will bring to engage consumers in the digital evolution of products. This move by Reebok follows in the footsteps of other prominent sportswear brands like Adidas, Nike, and Puma, which have also ventured into the metaverse to offer digital wearables.
Nike, in particular, has made significant strides in the metaverse space, with initiatives like Nikeland, a “micro metaverse” within the Roblox ecosystem, and the launch of the SWOOSH Web3 Community Platform. Additionally, Nike has shown a keen interest in NFT artworks, positioning itself as a pioneer in the digital realm.
Futureverse, the company partnering with Reebok, boasts a strong market presence, comprising various metaverse infrastructure and creative content firms. With a focus on digital collectibles and AI-backed experiences, Futureverse has attracted attention and secured a substantial investment to develop the AI metaverse. The company’s co-founders, Shara Senderoff and Aaron McDonald, are confident that their partnership with Reebok will lead to pioneering digital experiences that blend physical and digital footprints.
As companies like L’Oréal and Jack Daniel’s also enter the metaverse space with their own unique experiences, the competition in the digital realm is heating up. Reebok’s foray into the metaverse aligns with the growing trend of brands seeking to engage consumers in innovative ways beyond traditional retail and marketing channels. With the launch of the “Reebok Impact” in 2024, consumers can look forward to an immersive digital journey into the world of digital wearables in the metaverse.