Starbucks is set to launch its second NFT drop in its Odyssey rewards program, called the ‘First Store Collection’. The new drop, which is expected to launch on April 19, includes 5,000 NFT collectibles minted on Polygon, each costing a flat $100. The collection features a multimedia collage of photos, in-store textures, prominent icons, and draws inspiration from Starbucks’ first store in Seattle. Those who purchase an NFT will earn 1,500 points on their Starbucks Odyssey app. Additionally, those with more than two NFTs from the first collection will get early access to the latest launch.
Starbucks Odyssey is also set to launch publicly after months of experimentation with its closed beta. The platform will reward its beta users based on the points they have earned. Some perks include access to a virtual coffee preparation class, a chance to name a tree at the company’s Costa Rican coffee farm or unlimited free coffee for a month. The points are earned by completing in-app objectives such as purchasing drinks from Starbucks or interacting with its content.
The company’s first NFT drop was a success, with all of the 37,000 pieces selling out within minutes. The collection consisted of digital images of a physical token made from wood reclaimed from the Starbucks’ first store in Seattle.
The Starbucks Odyssey app was first launched in October 2021 and allows customers to earn and use Starbucks Rewards and Starbucks Visa Credit Cards. It provides users with access to exclusive bonus offers and games, and the ability to track their reward points.
In conclusion, Starbucks’ NFT drops are proving to be a hit with collectors and coffee enthusiasts alike. As NFTs continue to gain momentum in the mainstream, it will be interesting to see how other companies and industries will utilize them to engage and reward their customers.
