Starbucks, the renowned coffee giant, has recently announced its latest venture in the world of non-fungible tokens (NFTs) with the launch of the Starbucks Green Apron Collection. This collection pays tribute to the 50-year legacy of the beloved green apron, a quintessential piece of coffee-related apparel that has become an iconic symbol of Starbucks.
The Green Apron Collection, which will be available for purchase on August 1 at 12pm PDT, is part of Starbucks’ Odyssey program, a loyalty initiative aimed at rewarding its most dedicated customers. Members of the program will have the opportunity to acquire up to 2 NFTs that honor the rich history of the green apron. However, those who complete 3 ‘journeys’ before July 28, as well as Starbucks employees, will have the privilege to mint the NFTs three hours earlier, at 9am PDT.
This NFT collection will consist of 5000 individual tokens, each showcasing different designs of the Starbucks apron throughout its five-decade existence. From the humble beginnings of the ‘Pike Place’ era to the modern and sophisticated designs of today, these NFTs will capture the evolving style and essence of Starbucks baristas’ uniforms.
The Green Apron NFTs will be available for purchase at a fixed price of $100 each on the NiftyGateway marketplace. The designs of the NFTs will be unveiled by 5pm PDT on August 3, adding an element of excitement and anticipation to the collection.
What sets the Starbucks Green Apron NFTs apart is the added value and benefits they offer to their holders. Participants in the Odyssey program who acquire these NFTs will receive a bonus of 1500 points per token, allowing them to enhance their Starbucks experience and level up their rewards. However, if the holder decides to sell or transfer the NFT, the bonus points will be deducted from their annual total.
Starbucks’ venture into the NFT space is part of a growing trend among well-established brands, such as Nike, Adidas, and Reddit, to leverage blockchain technology and transform customer loyalty programs. By embracing NFTs, Starbucks aims to provide its loyal customers with unique and collectible digital assets that hold both sentimental and monetary value.
The Starbucks Green Apron Collection is an exciting and innovative addition to the NFT world. It combines the rich history of a coffee icon with the emerging technology of NFTs, creating a unique and valuable asset for coffee enthusiasts and collectors alike. Whether you’re a coffee lover, a fan of Starbucks, or an NFT enthusiast, this collection offers a special opportunity to own a piece of Starbucks history in the form of a digital token. So mark your calendars for August 1 and get ready to join the journey of the Starbucks Green Apron Collection.