Tommy Hilfiger is making a splash in the fashion world with its unveiling of a multi-metaverse hub at Decentraland Metaverse Fashion Week 2023. This new venture connects major platforms such as Roblox, Spatial, DressX, and Ready Player Me, merging fashion and the Metaverse into one seamless experience.
The state-of-the-art hub, developed by Emperia, features a dazzling array of DressX digital fashion, including an exclusive collaboration with Web3 artist Vinnie Hagar, AR elements, a photo booth, gaming, and an AI fashion contest. DressX is a digital fashion platform that promotes sustainability and creativity, allowing users to buy, sell, and style virtual clothing and accessories for their digital avatars or online personas.
The Tommy Hilfiger hub weaves a digital brand story centered around an eye-catching ‘TH’ monolith, bridging the gap between Tommy Hilfiger’s website and various metaverses. The hub offers a unified shopping experience showcasing the brand’s identity while enticing new fashion enthusiasts into the digital space.
Emperia, as a trailblazer in the field, aims to break the limits of Web3 with its cross-metaverse interoperability layer that links the Metaverse, eCommerce, and entertainment. The company also tracks in-hub user behavior, providing invaluable insights into engagement across metaverse experiences.
The Tommy Hilfiger digital hub spotlights four exclusive items, with the iconic Varsity Jacket taking center stage. Displayed in various styles across all platforms, these items are available as physical products through Tommy’s eCommerce site or as digital items via DressX. Ready Player Me offers a digital version for various games and settings.
Emperia’s Co-founder and CEO, Olga Dogadkina, highlights the company’s role in transforming virtual retail and pushing boundaries. She emphasizes that their partnership with Tommy Hilfiger and the PVH group signals a collaborative shift within the industry. Dogadkina said in a press release, “Our work with Tommy Hilfiger and the PVH group signals the industry’s movement towards collaboration, with the idea of leveraging each technology vendor’s own unique traits and capabilities.”
With its multi-metaverse hub, Tommy Hilfiger is making a bold move, showcasing the brand’s pioneering spirit and willingness to embrace the future of fashion. The collaboration also highlights the increasing importance of the Metaverse and its potential to revolutionize the way we shop and experience fashion.