Upland, a Web3 Metaverse SuperApp, has recently joined forces with KABOOM!, a national nonprofit dedicated to closing the gap in playspace inequality. This collaboration was inspired by UCC Dak, an Upland player and host of “Perpetual Good in the Metaverse” on Twitter, who advocates for using Web3 technology to positively impact the physical world.
The partnership between Upland and KABOOM! aims to create new sources of income, expand markets, and introduce younger generations to organizations with a mission-driven focus. In line with UCC Dak’s vision, the two entities have come together to offer a sale of five NFT map assets inspired by KABOOM!’s playgrounds across the country.
These unique 3D map assets, designed by the Toss-Shak, a 3D design studio within Upland, showcase playground-inspired items. The first asset, called KABOOM! Dino, is a multi-faceted play structure designed to foster imaginative and physical development. It includes climbing areas and slides that not only entertain but also promote social interaction among children.
In addition to KABOOM! Dino, the design studio has also brought to life other classic playground structures. These include the KABOOM! Swings, a beloved playground feature that has thrilled generations of children. The studio has also reimagined Monkey bars, offering three variations: the classic KABOOM! Monkey Bars, the more challenging KABOOM! Loop Monkey Bars, and the innovative KABOOM! Crescent Monkey Bars.
James Siegal, a Senior Fellow at KABOOM!, expressed excitement about the partnership, stating, “We at KABOOM! are mission-driven builders… That is why we are so excited to be collaborating with the Upland community. And what better way to start than by bringing virtual playgrounds to Upland’s world as a way to accelerate our work. Together, we can literally put playgrounds on the map and build a better, more joyful world for every kid.”
The real-world impact of this partnership is evident through KABOOM!’s decision to open an office in Upland’s Chicago location, designed as a factory and showroom. The Chicago addresses in Upland have a direct correlation with real-world KABOOM! locations, further emphasizing the commitment to bridging the virtual and physical realms. Upland Chief of Staff Danny Brown Wolf highlighted the aligned missions of the two organizations, emphasizing their collective effort to create inclusive and cutting-edge play environments.
UCC Dak, whose idea sparked this partnership, expressed his strong alignment with KABOOM!’s mission to create inclusive playspaces for children, stating, “It aligns with my core values and the kid in me.” The playground-inspired Map Assets will be available via Google Play and App Stores, as well as on the web.
Upland, based in Silicon Valley with additional locations in Las Vegas, Ukraine, and Brazil, has gained recognition as one of Fast Company’s “Next Big Things in Tech” for 2021 and was listed among “22 San Francisco Startups To Watch in 2022” by Built In SF. It operates as an open Web3 platform for a real-world mapped metaverse, fostering a vibrant maker community and empowering players, creators, developers, and brands to generate revenue, offer utility, and create enjoyable experiences for other users.
Since 1996, KABOOM! has partnered with children and local communities to develop or renovate over 17,000 playspaces, ensuring that nearly 12 million children have equitable access to these essential recreational areas. In 2022, KABOOM! launched the 25 in 5 Initiative to End Playspace Inequity, focusing on 25 key locations over the course of five years to expedite their mission.
The collaboration between Upland and KABOOM! brings together two innovators in different spheres to address playspace inequality and create a more joyful world for children. As they leverage their respective expertise, they aim to make a real-world impact through virtual playgrounds, bridging the gap between the digital and physical realms.