Upland, the web3 Metaverse “super app,” has recently announced that it has secured an additional $7 million in funding. This latest investment round, which includes EOS Network Ventures as a new investor, brings Upland’s total funding to $25 million. With increasing user engagement and a growing number of virtual property owners, Upland aims to capitalize on the resurgence of metaverse hype.
Upland has already registered over 3 million accounts on the EOS blockchain and boasts nearly 300,000 virtual property owners. The platform has been continuously launching and enhancing features, with recent additions including a new car racing app, in-game racing features, and a third-party developer platform. This steady growth in user base and product offerings positions Upland to make a significant impact in the metaverse space.
The $7 million funding will help Upland to achieve its mission of constructing the world’s most expansive digital open economy. The company plans to utilize the funds to advance its innovation roadmap and introduce novel features and platform components that leverage AI technology. By doing so, Upland aims to offer users an immersive and engaging experience within the metaverse.
Additionally, the funding will support Upland’s initiative to make its utility token, Spark, tradable on external exchanges. Currently, Spark can only be used within the Upland platform, but with this funding, Upland intends to enable Spark trading on Ethereum through a Token Tradability Event. This move will mark the token’s debut on external exchanges and increase its liquidity and accessibility.
Upland’s previous successful funding round of $18 million allowed the company to expand its global footprint, develop new features, form strategic brand partnerships, and accelerate user acquisition. The company aims to offer a user-friendly experience that abstracts away the complexities of blockchain technology while providing the advantages of true asset ownership. This aligns with Upland’s vision to create an immersive web experience that maps the virtual world to the real world.
Upland provides a diverse range of activities for players and creators, including virtual property trading, world-building, and competitive car racing. The platform also allows entrepreneurs to operate virtual shops powered by UPX, Upland’s native currency, and Spark, a utility token that fosters value creation within its engaged community.
Interested users can access Upland through the App Store or Google Play. Upland has also revealed plans to make Spark tradable on exchanges, which will be known as “Sparklet” on Ethereum. A white paper, approved by 87% of the community, detailing these developments can be found on the Upland website.
With its latest funding, Upland is well-positioned to expand its AI-powered metaverse and make its utility token more accessible to a broader audience. As the metaverse continues to gain traction, Upland’s ambitious goals and momentum make it an exciting player in the evolving digital landscape.