The Metaverse is Dead, and We Have Killed It: this is the headline of an article that criticizes media outlets for purporting the death of the Metaverse without understanding what it is and who is working on it. The author of the article argues that many of these clickbait articles covertly undermine the efforts of the entire industry and reveal their lack of knowledge of the Metaverse.
The article takes issue with a Business Insider article that fails to communicate what companies like Meta Platforms, Microsoft, and Decentraland have proposed regarding their current and future metaverse ambitions. The author of the Business Insider article has equated the Metaverse with a handful of Big Tech companies hoping to profit from it, consciously overlooking the massive numbers of startups, tech firms, analysts, experts, and others involved in the industry.
The article argues that Meta Platforms has become the scapegoat for the Metaverse, with the media casting Zuckerberg out into the desert with the sins of Big Tech. However, the author of the article points out that Meta Platforms is merely a platform for the Metaverse, not the Metaverse itself. Many companies, from Meta Platforms, Qualcomm, NVIDIA, Microsoft, HTC VIVE, ByteDance, Sony, and even massive telecoms like Nokia and T-Mobile are chipping in to increase adoption rates for spatial technologies.
The author of the article acknowledges that Meta has faced challenges in its venture into the Metaverse. However, the author argues that Meta’s biggest error is building the Metaverse using social media tools and failing to leverage the right markets. Analysts believe that consumers may adopt the Metaverse much later than enterprises. When launching the Quest Pro, Meta correctly decided its initial profits would remain slow as enterprise XR adoption rates surpassed consumer markets. To achieve greater adoption, firms entering the metaverse market face challenges with the real-world consequences of building their vision.
The article concludes by arguing that the Metaverse is not dead, but is still in its infancy. The industry needs to collaborate to come up with interoperable, standardized, and cross-platform solutions. Meta is just one of many companies contributing to the development of the Metaverse, and the industry needs to acknowledge the contributions of all stakeholders. The article encourages media outlets to avoid clickbait propaganda and take a scientific and logical approach to understanding XR and the Metaverse.