Mastercard has announced the launch of its Web3 spotlight program, the Mastercard Artist Accelerator. This program is designed to support and develop emerging musical artists in the digital economy, by connecting them with mentors and a fanbase to create and collaborate using Web3 technology. The program aims to teach artists how to build and own their brand through Web3 experiences such as minting NFTs, representing themselves in virtual worlds, and establishing an engaged community.
The Mastercard Artist Accelerator program will begin in spring 2023 and will prepare five emerging artists such as musicians, DJs, and producers, with the tools and skills they need to forge their own musical paths in the digital economy. The program will culminate later in 2023 with a livestreamed artist showcase. A unique curriculum has been developed to teach artists how to build and enhance their brand in the Web3 space.
Mastercard has been a long-time supporter of the music industry and has been leveraging Web3 technologies to create exclusive, inclusive, and scalable experiences for fans and artists alike. Last year, the brand even launched its first-ever album, “Priceless,” through an innovative collaboration centered on mentoring rising artists.
The music industry is ever-evolving and with the potential for web3 technology to revolutionize the way music is created, consumed and exchanged, the Mastercard Artist Accelerator program comes at an opportune time. It provides emerging musical artists with a platform to develop their skills and connect with fans on new digital platforms, using Web3 technologies.
“Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms,” said Ryan Wyatt, CEO of Polygon Studios.
The Mastercard Artist Accelerator is an exciting opportunity for artists, fans, and the music industry as a whole. The program is expected to provide emerging artists with the tools and capabilities they need to thrive in this tech-driven era, and further cement Mastercard’s position as a key player in the music industry.
For more information about the Mastercard Artist Accelerator program and to sign up to stay in the loop on upcoming program milestones, including the Mastercard Music Pass drop, special announcements about the artists and mentors, exclusive priceless music experiences and more, visit the Mastercard website.