Worldline, a global leader in payment solutions, is making a strategic move to expand its presence in the Metaverse. With the Metaverse e-commerce market projected to reach $2.6 trillion by 2030, Worldline’s decision to focus on this digital space is a smart one.
The expansion includes the launch of the Worldline Metaverse Shopping Mall in Decentraland, as well as the integration of Spatial, a platform that aims to enhance graphical quality and accessibility across various devices, including desktop, mobile, and VR. This move is designed to offer a competitive edge to merchants who have yet to establish a Metaverse presence.
The integration of Spatial introduces new customer engagement methods through gaming, such as hosting virtual scavenger hunts for NFT rewards. These innovative strategies represent a new era of customer interaction in the Metaverse and could potentially strengthen the relationships between merchants and customers in this digital realm.
Moreover, the integration of Spatial also improves accessibility by allowing entry into the Metaverse via VR headsets and smartphones, not just computers. Worldline’s platform supports various payment methods, including traditional cards, E-wallets like PayPal, and mobile payments through Apple Pay.
Sascha Muenger, Head Competence Center Crypto-Related Products & Metaverse at Worldline, expressed excitement about this new phase, stating, “We are delighted to present the second season of our Metaverse Shopping Mall in Spatial. This important milestone gives us the opportunity to create a new shopping experience together with some of our most innovative customers and take another step towards commerce solutions in the Metaverse.”
The expansion also includes geographic growth, with plans to distribute the Worldline Metaverse solution in Germany and Austria in the first quarter of 2024. This move is expected to bring this global innovation to vital local markets and introduce more merchants to the Metaverse as a new channel for commerce.
As the Metaverse emerges as a significant venue for digital commerce, it’s crucial for businesses and individuals to stay informed and engaged with the latest innovations and trends. Worldline’s expanded presence in the Metaverse represents a step towards embracing the opportunities available in this ever-evolving landscape.