ZEP-Near Partnership: Boosting Metaverse Platform Development
The emerging metaverse platform ZEP, based in South Korea, has recently announced a significant partnership with NEAR Protocol, a globally renowned Layer 1 blockchain platform. This collaboration underscores ZEP’s strategic intent to leverage NEAR Protocol’s robust and user-friendly network for engaging major IPs and onboarding new users.
NEAR Protocol has established itself as a leading blockchain network, with a focus on providing scalable and user-centric services. Its steady growth as a Layer 1 blockchain platform is evident in the high rankings of its applications on DappRadar, reflecting the reliability of its infrastructure and its increasing appeal in the world of blockchain applications.
ZEP, a product of a partnership between Supercat and NAVER Z’s Zepeto, has made remarkable strides since its beta launch in November 2021. With 1.3 million monthly active users and a total of 8.3 million users in 2021, ZEP has attracted both domestic and international stakeholders. The platform’s strong presence in the South Korean market has paved the way for its expansion into Japan and Southeast Asia in the near future.
Mark Mi, NEAR Protocol’s Gaming Director, has emphasized the potential benefits of the partnership with ZEP. The alliance aims to facilitate the expansion of NEAR’s ecosystem into the metaverse, including the integration of various gaming dApps and other content from NEAR to drive the growth of ZEP in Web3.
One of the key features of ZEP is its dynamic virtual environment, where users can seamlessly navigate, communicate, and interact within a vibrant community. The platform allows users to create virtual chatrooms that mimic real-world settings, such as offices, classrooms, social events, and business spaces. Additionally, users can personalize their experience by customizing their avatars to reflect their unique identities, and the platform enriches interaction through the integration of links, documents, videos, and interactive game elements.
Through the partnership with NEAR Protocol, ZEP aims to explore new business models and prioritize the development of Web3-focused features, enhancing the convenience and experience for developers and users. The collaboration between ZEP and its partners will enhance the user experience in the ZEP metaverse by integrating Web3 technology for the distribution and issuance of various digital assets.
The ZEP-Near partnership marks an exciting development in the rapidly evolving metaverse landscape, bringing together two innovative platforms to advance the possibilities of virtual experiences and blockchain integration. As ZEP continues to expand its reach and user base, the partnership with NEAR Protocol holds great promise for the future of metaverse platform development.
